Beer Label: take two!
I had to start thinking about the type solution I was going to use. I wanted something super bold and modern to offset the intricate lines in the cards. I chose the typeface League Gothic, a spin off of Trade Gothic. It was bold and uniform so it stacked well in the card shape.
I wanted the type to be a simple solution so that it wouldn't take away from the illustration, which I achieved by stacking all the copy in a square shape, and including the four suits in the beer's logo. I added the "K" to each of the corner to make it look even more like a card, with the white border around the label.
Then I had to consider the back, and how I was going to show the information required on a beer label. Because I was making a different label for 4 different beers, I wanted to have a short description for each of the beers, as well as the tag line for the brewery (Crown Lager). I chose to flip the label from the front, so that the image of the King was on the bottom of the label. That way, when placed side by side, the back and the front are mirror images of each other, like how they appear on a playing card.
This was how I handled the back. I used the same type face as the front for the Heading, the beer type. From there I needed a typeface that would handle the smaller body copy better, to be easier to read then the League Gothic was handling the smaller text. I chose the typeface Zag. It fit well with the the League Gothic, it was a simple modern sans serif typeface that didn't take away from everything else that was going on with the design of the card.