Once the beer label was completed and submitted, we were assigned the next part of the three part process: to take a photograph and create an ad for the beer. I had a poster format to work with, and I wanted to keep it within the theme of Kings. I started brainstorming on what I would want to see in this ad, how I wanted it set up, and what kind of feeling I wanted to come from it.
The first step was to come up with a tagline. Thinking about poker, beer, drinking, and partying to start me off, I came up with a few ideas, but I settled on "For Real Players". The Kings line is a bold look, and is directed towards men who go out and do what they want, party how they want to, and always win when they play. Working with this tagline, coming up with a concept was easy, I decided to just stick with the poker theme.
