We were assigned a project to make a beer label, either a redesign of a current label, a brand extension of a current label, or a completely original company and beer. First off, this project sounds like the coolest project ever, I mean who doesn't like to look at beer?
Brainstorming through ideas probably took the most time throughout this process. I wanted something original that would attract the right audience. After several try-and-fails, I came up with the idea: Suicide Kings. Targeted towards a male audience, age 20-60, who enjoy casual drinking and hard partying in the right circumstance, who gamble on a regular basis; usually poker, and who like their beer. The entire label line is designed around the Kings in a deck of cards. I wanted to make it more then just one label, so I created a different concept for each King: a different type of beer for each of the four suits to make a sample pack for "real players".
These are the images I came up with, I wanted an interesting look that was ornate enough to resemble a card, but still enough impact to make a man in my target audience to pick it up; which is where the skulls came into play. I used the traditional look of the Kings, but added skulls to the faces to work along with the Suicide Kings theme. The next step was to edit each of the scans so that they were usable, and to add some colour.
Keep watching for the next part of this project!