Coca Cola will change the iconic red can to a new white look featuring polar bears, to work with a new partnership with WWF, the World Wildlife Federation. This new campaign is part of some new initiatives the company has taken on to reduce environmental impact on climate and water. Coca Cola will donate $2 million to WWF over the next five years, and they will match $1 million in public donations. The company has been featuring polar bears in its advertising since 1922, which was one of the main reasons for the focus. The full marketing campaign is called Arctic Home, and it will integrate advertising in newspapers, on television, on icoke.ca, as well as on packaging and in stores to raise awareness.
source: www.vancouversun.com